Almost everyone has a personal social media presence but when it comes to business, your organization needs one too. Business profiles have great advantages over personal profiles and deliver lots of information about who is looking at your posts and how to best advertise for your ideal prospect. This month we examine the differences between personal and business profiles and the advantages of having the latter for your company.

Creating an effective website involves balancing aesthetic appeal, functionality, and user experience. Here are some essential dos and don'ts to consider when designing a website.

Making mistakes won’t spell disaster for your brand but they will delay the results of your investment in your online presence. The average cost of a website in 2023 was $3,200 and took, on average, three months to deliver. This is a substantial expense especially for smaller businesses and avoiding these simple mistakes will help you save time and money.

The negative impact of ignoring social media for your business cannot be overstated. From missed opportunities for brand visibility and customer engagement to diminished growth potential and revenue, the costs of silence are too high to ignore.

Having a strong online presence is crucial for businesses of all sizes. Whether you're a small local shop or a global corporation, being visible and engaging online can make a significant impact on your success.