Search Engine Optimization
In-Depth

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages.

The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo.

Components of Search Engine Optimization

  • Keyword Research

  • On-Page Optimization

  • Content Quality

  • Technical SEO

  • Backlink Building

  • User Experience (UX)

  • Local SEO

  • Analytics and Monitoring

  • Algorithm Updates